Without the motivation to take action nothing get's done.

The motivation to act is a feeling and when we understand how to tap into what drives it, it becomes not only effortless but, mechanically, we become more efficient and effective in what we do.

Think how easy it is to motivate yourself when you're in love or doing something you enjoy. When you understand what drives your biochemistry that makes you feel this way you can replicate those same feelings in any area of your life.

Motivation does not need to be something we either have or don't, an unpredictable force outside of our control, we can decide how and when we want to feel it.

Motivation is predictable, scaleable and extremely powerful. 

This book sets out how to master it.